If Prime Minister Datuk Seri Najib Razak is planning to conduct a cabinet reshuffle by year-end and after the conclusion of the MCA party elections, he should give priority to those who understand the importance of perception and public relations.
Najib’s legacy is not going to be determined by just how well he can survive as Umno’s president. His legacy is going to be measured by how successful he can regain the support of urban folks. They are going to be the barometer that helps to measure Najib’s performance as the prime minister and the head of his administration.
At the heart of policymaking, Najib needs the best brains who have the political will and leadership to help him chart the right policy direction. Gone is the era of personality-centric leadership where a supreme commander can drag the whole administration with him. Najib simply does not have the capacity or the capability to act as a supreme commander-in-chief. He needs a good team and effective members in his cabinet.
The popularity of an administration can suffer from poor policy responses and inept governance as much as it can be affected by bad public relations and perception.
Since the May general election, Najib’s administration has suffered several controversies and a spate of bad public relations. The combined effect of these setbacks is beginning to create a poor public perception for his government.
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