Political analyst Khoo Kay Peng said some 11 million Malaysians were Internet users and information-technology-savvy.
He said the majority were urban-based graduates and professionals aged between 21 and 40, who were well-informed about current issues and collectively constituted a vital vote bank for the Barisan Nasional and opposition.
"On the Internet, information can be immediately disseminated to a large group of people. Unlike traditional print media which is static, the Net is a dynamic tool."
Khoo said the Net could be effectively used to court fence-sitters.
The politicians already on the bandwagon wax eloquent about it.