The value of advertisement benefits derived from the country’s F1 team is 100 times more than the cost of investment for the team, former prime minister Dr Mahathir Mohamad said today.
He said it was not a waste of money to invest in the country’s F1 team as the advantages, including tourism and technological advancement, had always outweighed the disadvantages.
First, advertisement alone is not enough to attract tourists to Malaysia. This is the greatest fallacy practiced by the Ministry of Tourism and now we know who taught them to just advertise and appoint celebrity ambassadors but did little for everything else.
The ministry spends almost RM150 million annually on tourism roadshows and advertisements. How many tourists actually visited the country? 20 million or more but 75% were weekly visitors from Singapore, Thailand and Indonesia.
Second, if the government can invest more than RM250 million a year on the 1Malaysia F1 team why can't the same government invest RM25 million to help improve the amenities in Georgetown, Penang which is now a UNESCO World Heritage city?
Why can't the government spend more money annually to help improve the public transport system? One of the main grouses of tourists is the lack of good and reliable public transport to help them to move around?
Is advertisement alone enough to attract visitors to come back to Malaysia again or to recommend this country to others if there is very little effort to create more tourism products? Or to make the streets safer for tourists? Johor Bahru is so notoriously famous for crime that at one time Dr M and MM Lee Kuan Yew had a spat over the latter's remark on the issue.
Would the foreign tourists be impressed with the level of our cleanliness? Hospitality? Service quality?
Yes, go ahead and spend more on advertisement and all the hoo ha about 1 Malaysia and all those crap stories.
Lets see if we are going to get 100 times more dividends from the investment. Are Dr M and his rich sons, or Tony Fernandez and his partners going to be responsible if the investment is a failure? Will the investment create more jobs locally?
The minister of tourism should resign if her recent investment on Jean Todt and Jimmy Choo does not yield any positive results for Malaysia.
Enough crap. Malaysia really need to Think 1st. Act Later.