Dr Koh Tsu Koon confirmed that the government had engaged Apco Worldwide, an international public affairs and media relations company, to boost its image overseas.
It is believed that the contract is worth some RM20 million but Koh, in a written reply to a question from DAP’s Serdang MP Teo Nie Ching, did not divulge the exact amount.
“Apco Worldwide was tasked with promoting and improving Malaysia's image overseas,” said Koh.
He justified the appointment by asserting that a foreign firm would ensure that the country's communication practice was in line with international standards.
I have a problem with this appointment, using public money.
First, the Najib administration should not treat the international community as fools. His administration should focus on good governance, fight corruption, stop the abuse of public institutions for its own political interest, stop racist politics, repeal all draconian acts e.g. ISA, respect democratic rights of its people and promote a just and sustainable socio-economic development.
If the product (governance) is good, the administration does not excessive PR spin. News such as the PKFZ scandal, the VK Lingam-gate, the Ipoh double tracking fiasco, judicial flip-flops, custodial deaths, caning of a beer drinking model, religious intolerance, cow head stupidity and others are the ones that make Malaysia a laughing stock of the world.
Why waste the RM20 million and counting for foreign help?
Second, was Koh trying to say that we do not have any local PR experts who understand the international standards? If so, then the administration should really conduct a review of our education and skills training process.
How can we become a fully developed nation by 2020 if we cannot even produce any PR specialists who meet the international standards?
Imagine what the RM20 million can do for the smart and bright Penan students, especially those who were told they were not Bumiputera enough to enter a government sponsored matriculation college.
KPI Minister Dr Koh is just a puppet.